About Norfolk & Jarvis

Audio Technologies

Located in Cambridge, Ontario, in the southern portion of the Kitchener-Waterloo tech hub, Norfolk & Jarvis Audio Technology Inc. is a start-up dedicated to providing the working musician and audio professional with instruments and electronics made in North America.

Our company founders’ deep background in the music and professional audio scene in the greater Toronto area has empowered us to incorporate the best of modern science and technology with traditional woodworking techniques proven over centuries of practice.

As committed craftsfolk, who are perfecting creating instruments from raw wood, wire, and labour, we build one-of-a-kind Electric Guitars in our own shop, using our own jigs and patterns. We incorporate prototypes for testing and evaluation; then, we listen to feedback from that process to inform tweaks and improvements. The end result is a distinctive and robust tonality.

As forward-thinking artisans, we do not simply build replicas of designs from the past but aspire to new, unique designs. Our future will see us expand into amplification and signal processing devices, based on our deep roots in analogue audio design.

We sell our instruments through local stores, reflecting our belief that a musician must have the opportunity to touch and play an instrument in order to choose the one that feels and sounds ‘right’ for them. We know that online sales can never provide this direct, tactile experience.

Euphonious Melding

In an old Galt neighbourhood, in the picturesque city of Cambridge, Ontario, there exists a street sign that marks the intersection of Norfolk and Jarvis.

Our Founders:

“We look forward to hearing you play…”


Blair Francey

Blair Francey


“We are motivated by a love of, a passion for, and a hands-on commitment to our personal vision of making the best affordable custom-made electric guitars and guitar amplifiers we can.

We believe we have succeeded in doing so, and we invite you to check out our instruments and amps and see if you agree.”

Denis Tremblay

Denis Tremblay


"I sought an enterprise to explore the more purely musical side of my technological soul. And here we are, building guitars, amps, and other worthy musical technologies.

Perhaps it will be history."